From designing opulent jewels for the Maharajas of India to being the first exporters of fine gemstones to world-renowned boutiques in Paris, New York and London, my family has a storied lineage in the art of creating jewelry. The pictures displays a small collection of the work my family has done for SEVEN generations.
It all started during the Mughal regime in the 17th century with my ancestor Kanhaiyalaji Choradia, a diamond and gemstone merchant from the famous bazaar of Chandni Chowk, Old Delhi. He became known for his prized collection of gemstones: diamonds from the famous Golconda mines of the Deccan, fiery Burma rubies, turquoise from Persia and China, spinels from Afghanistan, beryls, cats-eyes, amethysts, garnets , topaz, sapphires, moonstones and pearls from Sri Lanka, South-East Asia and Arabia. Whether it was the English, French, Dutch, Spanish, Portuguese, Rajputs or Mughals, they all competed when it came to getting the first look at the goods on display.
Fast forward to 2 centuries later. My father, the late Shri Champalal Choradia, who specialized in fine gemstones, expanded the business across the globe. Our clients included prestigious luxury jewelry houses such as Harry Winston New York, Van Cleef & Arpels, Paris, B.A. Asscher, Paris, E.W. Flower, London and Peter Liverson, Australia.
I brought my family's legacy of knowledge and artistry to the west in 1978 when I headquartered my design studio on New York's Fifth Avenue. I focused my attention on my number one passion – diamonds and jewelry. I created exquisite collections using fancy cut diamond, and fluid lines and impeccable design detail as my signature. Our fine jewelry is handcrafted using the finest materials by master artisans in India, where Paramount Gems holds the distinction of being recognised by the Indian Government as being the largest jewelry exporter out of North India for 4 consecutive years.
Our jewelry pieces are distinctive works of art. We are sure that you will cherish them as much as we do.
Panna Jain, President